1823 Adams Street
Mankato, MN 56001

How to Buy Diamonds and Gemstones

It is our goal that you select the diamond of your dreams, and we will do everything possible to make your dream come true. There are many factors to consider when purchasing jewelry. When it comes to selecting a diamond, it seems that the factors to consider become even more important.

At Williams Diamond Center, we understand this, and that is why we say, "If you don't know jewelry, know your jeweler." 

There is a reason most of our customers are lifetime customers. We build a relationship with everyone who walks in our door by laying down a foundation built on trust, honesty, and consideration for the customer's satisfaction. Our vision for building relationships doesn't rely soley on the current transaction but also on the future transactions to come. We understand that if we don't satisfy our customers in the here and now, we won't have another opportunity to satisfy them in the future. Our success can be credited to a very simple business model. Take care of your customers, and your customers will take care of you.

We help our customers select the diamond of their dreams by helping them have a better understanding of diamond terminology and how the factors of cut, color, clarity and carat weight impact the beauty and value of a diamond. Once our customer fine tunes the quality preferences they have, we obtain a selection of diamonds that fit their preferences so that they are selecting the diamond that has the most preceived value to them. The short videos that follow will give you a better understanding the 4C's for diamond selection.

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