1823 Adams Street
Mankato, MN 56001

Parade 2014 Collection

Stunning engagement ring

Some women are
one in a million.
Your's is once in
a lifetime.

Gorgeous engagement ring

It's never too late
to begin living
happily ever after.

Parade, Jewels in Design
One in a million
It's never too late
Shimmering Diamonds

"Diamond moves with every breath she takes." The unique settings of these diamond pieces allow the center diamond to "shimmer" and ensure a constant sparkle.

The Vow

Click to learn more about our free mobile app, The Vow.


Find your color with Colore's beautiful gemstone designs. Featuring rich gemstones set in sterling silver and 18k yellow gold, you are sure to find a piece perfect for any occasion.

Frederick Goldman

Preview the Frederick Goldman Bridal collection. Containing a variety of styles, this exquisite collection is sure to contain the ring of your dreams!

Ze Bridal Line

This bridal collection features a variety of styles and tastes. Each ring is uniquely designed to capture your personal style.

Parade Engagement Rings

Featured in Elle, The Knot, Lucky, InStyle, Glamour, My Fair Wedding with David Tutera, and numerous Hollywood films, these Parade Design pieces are sure to amaze with their simple, natural, and beautiful designs.

Welcome to Williams Diamond Center

Williams Diamond Center welcomes you to experience the exceptional as you browse our web site. We hope that you will take full advantage of the information contained herein. Williams Diamond Center has built its reputation by keeping you, the customer, foremost in every thing we do. We hope you enjoy your experience and if we can be of any assistance, please call on us.